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is the Original Community-Based Brand For Hairstylists Where Everyone Belongs And Everyone Is Welcome

You deserve performance and purpose. You should be able to enjoy luxury while supporting local communities. And you should have the best salon experience while knowing the environment is taken care of. We’re using our innovation expertise to make this a reality. Our intention is to become a role model for sustainable luxury, taking “exceptional care” to the next level.


Sustainability Support

  • Product packaging made of PCR (Post-Consumer Recycled) plastic - more than 43 tons of recycled materials have been used instead of new materials for the last 5 years
  • Sourcing paper, cardboard, and wood for packaging from only certified forests
  • The plant that produces nearly all our formulas has a neutral carbon footprint regarding its production and is also leading the way in environmental initiatives for reducing and reusing waste and saving water. As a biomass source, the factory uses 12,000 tons of waste wood from the forests of the Castile and Leon regions. The biomass plant is also fitted with photovoltaic panels.
  • Kérastase is determined to lower its environmental impact by specifically choosing ingredients with high biodegradability for all formulas. With Aura Botanica, the brand has reached a remarkable average of 97% of biodegradability.
  • Home fragrances’ bottle made with 25% recycled glass and packaging made of 100% FSC paper and no lamination
  • Fair trade label for 2 home fragrances out of 5             
  • Fair trade label for towels
  • Bags and pouches made of 100% recycled cotton - 17 tons of plastic saved
  • Reduction of printed POS materials