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OUR COMMITMENT: SAFE, HIGH-PERFORMANCE MAKEUP FOR EVERYONE.

Maybelline New York, #1 make up brand in the world*, is available in over 129 countries worldwide and offers more than 200 different products to its consumers. Based in New York, this is a brand that keeps up with the times and is based on the development of safe products - with the highest standards of efficiency and quality. 

We present to you the promises that Maybelline makes to its consumers.

 

 1. HIGH PERFORMANCE FOR EVERYONE: ADAPTED TO THE MODERN LIFESTYLE

Maybelline New York makes its products with the help of a large team of scientists, dermatologists, toxicologists, chemists and makeup experts located in our 120 markets around the world to provide thoroughly tested, high quality products.

2. SAFE PRODUCTS, EXPERTLY ASSESSED AND RIGOROUSLY TESTED

All Maybelline products must undergo a rigorous, science-based evaluation process led by our experts at world-renowned research and innovation facilities to ensure the highest safety standards are met.

3. FOR A WORLD WITHOUT ANIMAL TESTING

At Maybelline, we care about animal welfare and do not test on them. Instead, we practice efficient, non-animal methods to ensure the quality of our cosmetic products.

4. YOUR SATISFACTION IS VERY IMPORTANT TO US

When you try our products and they become an integral part of your makeup kit, we always take into account the feedback you give us through our customer care hotlines, social networks and user reviews. This allows us to continuously evaluate the quality of our products and make modifications to formulas, ingredients or packaging to ensure maximum satisfaction.

 

 

* Maybelline New York, number 1 make-up brand in the world in 2021, based on official data from Euromonitor International Limited, Beauty & Personal Care 2022 report, which includes data on value sales, retail prices and all retail channels, for the whole of 2021. year

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