At L’Oréal Professionnel Paris we leverage the power of our name, our global impact and our pioneering spirit to lead sustainability issues in the professional world. In the context of growing environmental and social challenges, L’Oreal Professionnel Paris is accelerating transformation towards a model respecting planetary boundaries and reinforcing our commitments to both sustainability and inclusion.
WE PIONEER THE INDUSTRY IN SUSTAINABILITY, PAVING THE WAY FOR A BETTER FUTURE.
At L’Oréal Professionnel Paris we leverage the power of our name, our global impact and our pioneering spirit to lead sustainability issues in the professional world. In the context of growing environmental and social challenges, L’Oreal Professionnel Paris is accelerating transformation towards a model respecting planetary boundaries and reinforcing our commitments to both sustainability and inclusion.
MAJIREL
Our biggest franchise Majirel is now with 100% recycled plastic cap. The aluminum tubes of hair dyes are lightweight, saving L'Oréal Professionnel Paris 9 tones a year from the implementation of this material. Our sustainability efforts extend to the professional tools we offer to our clients, hairdressers. The coloration tools are produced from 100% recycled plastic and towels are produced from fair trade cotton, bred by more than 600 farmers in Senegal.
The new Serie Expert by L’Oreal Professionnel is more sustainable
L’Oreal Professionnel is presenting reinevention of the new Serie Expert range, more professional, more performant, more sustainble. Expert scientist and hair artists, working hand in hand, in each part of the world. Together they tested and selected the most performing technologies to deliver the best technical performance for every service. They ended up with a streamlined professional range that delivers an exclusive level of performance protected by 56 patents. The new Serie Expert is more sustainable. We prioritize 100% recycled plastic, while dramatically reducing virgin plastic use. On top of that, our main factory is carbon-neutral and recycled water in a closed loop to save water.