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Find out more about our program


This site was created on the initiative of L’Oréal Adria Balkan in partnership with Hamburger Recycling,
in order to raise awareness in Bulgaria/Croatia/Serbia about the importance of sustainable development. 

Through this web site we aim to educate and help our consumers to make sustainable purchase choices and introduce responsible beauty habits in their daily routine. 

L’Oréal for the Future

Our sustainability commitments for 2030

Global warming is accompanied by environmental changes that threaten potentially permanent degradation of human and natural habitats. Sea levels, melting glaciers, ocean warming and acidification as well as extreme weather events are on the rise.

Building on strong results, L’Oréal has decided to accelerate its efforts through a program called “L’Oréal for the Future”.

Our commitments towards 2030 mark the beginning of a more radical transformation and embody our view as to what a company’s vision, purpose and responsibilities should be to meet the challenges facing the world!


Discover Our Commitments For 2030

L’Oréal launched the new sustainable development program, “L’Oréal for the Future”, with new ambitious goals for 2030, which accelerates the transformation of the business model.

We have set ourselves bold, measurable targets for 2030 on climate, water, biodiversity and natural resources, in accordance with what scientific experts demand and what our planet needs.

Interested? Click on the images to get more information at 

About L’Oréal’s sustainability commitments:
We are not starting from scratch

Very early on, L’Oréal became aware of the need to respond to environmental challenges. 

  • Since 2005, the Group has reduced the CO2 emissions of its plants and distribution centers by 78% in absolute terms, while production volume increased by 37% over the same period.
  • At the end of 2019, L’Oréal had 35 carbon neutral sites (meaning they use 100% renewable energy), including 14 factories.


Optimising packaging


percent of new or renovated products now have an improved environmental profile


tones of recycled materials (PCR) replaced virgin materials (+ 52% compared to 2018)


percent of the paper used for the instructions included in the products is certified


percent of the cardboard used for product cases is certified

How can I contribute?

Alongside our own in-depth transformation process, we want to inspire our customers TO TAKE ACTION WITH US

Check how you can contribute to shape the future of beauty and change habits by knowing how to sort your hygiene and beauty products properly.

Explore this site and learn what your favorite brands are doing regarding new, innovative formulas, sustainable packaging, and moving to a circular economy while respecting the highest product safety standards.

Be sure to share this information with your friends and family because only together we can make beauty for the future!

About Hamburger Recycling

Founded in 1853, Prinzhorn Holding is a family owned and managed group with 10,000 employees in 16 countries, and a European market leader in the packaging, paper, and recycling industry. With an annual turnover of 1,70 billion Euro, our group ranks number three in Europe.

Hamburger Recycling is a proud member of Prinzhorn Group. With our core competence in collection, treatment, trade and transport we close the loop with the other two divisions in our group: paper production (Hamburger Containerboard) and packaging production (Dunapack Packaging).

Our ongoing investments in collection, separation and treatment of recycling materials secure the supply of our plants and external industries with high quality secondary raw materials and commodities.

We focus on new projects (green field) as well as acquisition and integration of existing companies (brown field) into our divisional structures. The expansion of disposal services for retail and wholesale trade, industry and communities is our main aspiration and a key benefit to our customers

We are passionate to serve the best recycling, paper and packaging solutions by recovering valuable raw materials and optimize the value chain for our customers.


We treat each other and our environment with respect!